“What We Dared to Do There Was Actually Pretty Bold”

It is 100 years since Alfred Schmidt Senior opened a bicycle shop in the German town of St Blasien back in 1920. This little workshop was the birthplace of a global company: shaped by the ingenuity of Alfred Schmidt Junior, the business has not only remained a pioneer in the fields of snow clearing and de-icing, it has grown into a global leader of smart product systems and services for the treatment of mission-critical infrastructural and agricultural areas. Alfred Schmidt Junior sadly left us in April of this year, not long after his 97th birthday. Shortly before that, Thomas Berger, Managing Director of Aebi Schmidt Deutschland GmbH, and Thomas Schiess, Group Marketing Director, were able to sit down for an in-depth chat with Alfred Schmidt, accompanied by his children Uschi and Wolfgang Schmidt.

History meets the present

Unimog Club Hochrhein/SĂŒdschwarzwald visits the Schmidt factory

From the Black Forest to the Whole World

From a local car repair shop in the Black Forest to a global player in mechanical engineering. How did the Schmidt brand achieve this image? Inventiveness, wanderlust and quality are some of the reasons why Schmidt is celebrating its 100th anniversary this year. Today, we provide a deep insight into wanderlust


Happy Birthday Unimog!

70 YEARS OF UNIMOG AND STILL GOING STRONG

A Schmidt Invention for Eternity

Schmidt is celebrating its 100-year anniversary. How did the car repair workshop from the Black Forest in Southern Germany develop into a global player in mechanical engineering for mission-critical infrastructure? And what comes next? Throughout the year, we will be presenting you with a few gems from our archives, as well as looking ahead to the next 100 years. We will start by travelling back in motion picture to 1963 and 2,469 metres above sea level on the Great St. Bernhard Pass.

A clean sweep! 60 years of Sweeping Technology by Schmidt

Schmidt from St. Blasien has been synonymous with cutting-edge sweeping technology for 60 years. What began with a front-mounted sweeper designed for UNIMOG trucks in 1956 has developed to become a globally leading supplier of sweepers and road maintenance equipment. The recipe for success? Consistent innovative spirit, 100% passion and a healthy dose of down-to-earth attitude.